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Marketing automation is when we use technology to streamline and automate our marketing campaigns this can be across different marketing tools such as online advertising, mobile advertising, email campaigns or social media campaigns. The automation of tasks frees up time to focus on other strategic projects and campaigns.
How does it help?
Marketing automation allows potential customers to get useful, targeted content just at the right time which then develops trust in the brand and services on offer which in turn qualifies their interest in your product or service.
Once potential clients have identified the types of product or service they are interested in marketing automation systems can be used to reach the potential clients with a specific and targeted message or offer. As these are only sent to potential and interested clients they are more likely to respond to the targeted message/offer! The automated system can then pull down even deeper to look at the responses and actions from the potential clients to identify the truly interested leads which then can be passed to the sales team as a genuine lead.
What are the benefits?
Marketing automation can free up time and resource. It can also provide detailed intelligence to deepen knowledge of the customer allowing businesses to deliver better targeted more effective measurable campaigns.
Marketing automation business benefits can include:
- Improved Return on Investment
- More time to Focus
- Access to Detailed Profiles of Potential Customers
- Optimise Marketing Spend
- Drive More leads
- Customised Follow-Ups
- Prioritise Leads
- Develop Wider Marketing Campaigns to Targeted Groups
- Convert More Leads to Sales
- Identify Future Investment Needs Faster
You’re In Good Company
Here are some of the brands that we’ve helped in our short history.
What They Say About Us
“We’ve had a great experience with Click Through Digital. Steve’s marketing knowledge and thorough understanding of our brands has given us great and tangible results across all our websites leading to a direct increase in sales.”
“Click Through Digital have moved our website and online marketing forward significantly after having had a couple of bad experiences with other agencies. We are delighted to have finally found a partner that knows what they are doing and have delivered what they said they would. Our confidence in the sector has been restored.”
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As SEO Consultants we cover the UK but have a particular affinity with the local area giving internet services to companies like yours in Bedale, Leyburn, Northallerton, Thirsk, Richmond, York, Harrogate, Knaresborough and across Yorkshire. Having a local digital agency that you can look in the eye and know that there’s no smoke and mirrors, just straight talking business is what we offer. If that sounds like the type of SEO agency you want to have a relationship with then please contact us.