Ecommerce marketing is not something that is exclusive to digital marketing, but before you can understand how to implement digital marketing strategies on an ecommerce site, you need to know what an online store does.
Ecommerce sites – or electronic commerce – website is used as a term for any business or transaction that transfers payment information across the internet. It covers different industries from large retail sites to business corporations trading goods. Ecommerce is what allows online payments without the barrier of time or distance, and if you are running an ecommerce website, you need to know how to market it correctly. This is where a marketing strategies comes in. It’s the only solid medium to help your ecommerce business to grow, as the constant innovation with smartphones and the internet have allowed consumers unparalleled access to purchase what they want, from wherever they want, when they want to!
Almost every marketing process now takes place online; we’re living in a digital space, and this makes it hard to differentiate between which type of marketing person you need for your website. Making sure that your digital marketing strategy is a strong one is not always easy, but as digital marketing has wormed its way into every field, it’s a good idea to keep up with the changes. Digital marketing is something that stands the test of time because of how adaptable it is to all the changing trends online. This is especially important, as what is on trend right now isn’t necessarily going to be trending next month.
This is something that is challenging companies the world over, which is why businesses need to know the best ways to keep up. When used correctly, digital marketing can genuinely enhance your ecommerce site, encouraging the right audience to visit your website and purchase from you – acquiring brand value along with your new customers.
With the right marketing channels within digital marketing, you can make your ecommerce website a roaring success. Let’s take a look at some of those channels that will change the way that your site operates so that you can enjoy targeted marketing to the right people who want what you have to offer.
SEO – Search Engine Optimization
Relying on the knowledge of the Google ranking algorithm, SEO is a blessing for your ecommerce website. The whole idea of it is to improve the quantity and the quality of the audience that visit your site so that you know the clicks you are getting are genuine. One main objective is to increase your conversion rates and improve sales.
SEM – Search Engine Marketing
Walking hand in hand with SEO, search engine marketing focuses on the way your website is viewed. Visibility is important, and you need to increase your rankings online. It’s the perfect way to get the best results for the short term with paid ad campaigns that are based on your chosen keywords. You may have heard of PPC campaigns on Google already, and if so you’re in luck. These are the campaigns that ensure that the right audience will see and click on a link to your page when they enter search terms that match yours.
Most people think that email marketing is dead – they are entirely wrong. Email marketing is still the top channel in digital marketing for those retailers who are delivering an authentic return on investment. Emails are sent and received every single day, and they are one of the ways that customers gain an excellent, fruitful shopping experience. When someone orders a product with your website, the digital confirmation email, and invoice that comes through providing invaluable information for a customer.
This email is their gateway to ask you questions about products, and it gives you the chance to gather data so that you can send emails about the company as well as whether your customers have abandoned their shopping carts! Lastly, personalised emails are the bomb. They make a customer feel like the entire service is personal and directed at them, allowing them to connect with you. Never underestimate the power of connecting with people simply by using their name.
SMM – Social Media Marketing
It’s the biggie in the digital marketing world: social media is EVERYWHERE. App after app has been developed with the simple idea that people need to be brought together, and it works. Everyone who is anyone has social media, and companies are picking up on the fact that they can get online and use social media as a platform to advertise their products. Posting your business and products/services regularly on Facebook or Instagram can help you as a brand to reach out and engage with customers.
Buttons on your ecommerce site to allow people to connect to their social media pages can make a massive difference to the overall return on investment. It’s becoming normal for digital marketing teams to find influencers on social media and pay them to use and advertise their products.
Along with this, posting content to social media can make a difference in the way that people connect to you, and you get the chance to direct people to your highly visual ecommerce site. Instagram is one of the best websites for an ecommerce business, because you get to drive attention to your product and ahead to your website, too. You get to really showcase your business, and you also get the benefit of being able to expand your reach.
Ecommerce websites need to grow to be successful, and it’s too difficult to do this as a standalone site that’s supposed to grow organically. Instead of waiting around to increase your revenue, digital marketing experts know the ins and outs of grabbing the most attention from the right audience. Ecommerce businesses often need a helping hand with more than one marketing tool, but digital marketing is one such tool you really shouldn’t be without.