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Remarketing (also known as retargeting) is essentially creating personalised ad campaigns (normally display ads) for users who have previously visited a website or other content.
The main focus for remarketing is to reach users who already know your brand or products. Because the target already knows of your business or products there are far better chances of converting to a sale or booking. It’s about repeat targeting on several occasions and personalising them have better impact!
The most popular remarketing tool at the moment is Google AdWords and we can help you set up and deliver a remarketing campaign.
The process can be split into three parts:
- The user visits your website or consumes your brand’s content.
- This user is then tagged with a cookie and is added to a remarketing list.
- We then launch a campaign with ads shown only to users on this list.
We love a good cookie, so if you want to know more about how remarketing can help your business, why not come and see us and we will make sure we have some of the other sort of cookies to go with a great cup of Yorkshire Tea!
This is a very clever way to communicate again with visitors who have visited your website but who haven’t immediately purchased or sent and enquiry. Google remarketing simply positions relevant and targeted adverts in front of your interested audience. This is often a very cost-effective way to advertise as you are already targeting interested parties. Google remarketing allows your remarketing adverts to be seen on any website that accepts them.
Works in a very similar way to Google remarketing however, Facebook looks at the visitors profiles and can create a look-a-like audience which is particularly powerful and clever way to target potential new customers. Facebook also remembers the user which allows cross device remarketing. We love facebook marketing so if its something you are interested in and would like to know how it could help your business call us to find out more.
You’re In Good Company
Here are some of the brands that we’ve helped in our short history.
What They Say About Us
“We’ve had a great experience with Click Through Digital. Steve’s marketing knowledge and thorough understanding of our brands has given us great and tangible results across all our websites leading to a direct increase in sales.”
“Click Through Digital have moved our website and online marketing forward significantly after having had a couple of bad experiences with other agencies. We are delighted to have finally found a partner that knows what they are doing and have delivered what they said they would. Our confidence in the sector has been restored.”
“A highly professional and fun company to work with. They had the task to build a new website for me and what a job they have done. It far surpassed anything that I had envisaged. I want to say a big thank you to Steve, Helen, Craig, Chris and Andrew for their patience, hard work and insights into making a spiritual website into one that helps explain the intricacies of House Healing visually and in a down to earth way. ”
“We couldn’t be more delighted with our new website and commend all the team at Click Through Digital who have been fantastic. Following the initial meetings when we laid out what we wanted to achieve everyone was accessible on the phone and email for little tweaks and the final result gives us all the functionality and control we have asked for – from our online booking form and calendar to the management of our social media. We have received more than just a great website – we now have a far better understanding of our ‘brand’ and the Click Through team are a welcome extension to our Marketing strategy. We continue to consult with them regularly to ensure the website delivers and are very happy to recommend them. ”
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As SEO Consultants we cover the UK but have a particular affinity with the local area giving internet services to companies like yours in Bedale, Leyburn, Northallerton, Thirsk, Richmond, York, Harrogate, Knaresborough and across Yorkshire. Having a local digital agency that you can look in the eye and know that there’s no smoke and mirrors, just straight talking business is what we offer. If that sounds like the type of SEO agency you want to have a relationship with then please contact us.