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Remarketing (also known as retargeting) is essentially creating personalised ad campaigns (normally display ads) for users who have previously visited a website or other content.
The main focus for remarketing is to reach users who already know your brand or products. Because the target already knows of your business or products there are far better chances of converting to a sale or booking. It’s about repeat targeting on several occasions and personalising them have better impact!
The most popular remarketing tool at the moment is Google AdWords and we can help you set up and deliver a remarketing campaign.
The process can be split into three parts:
- The user visits your website or consumes your brand’s content.
- This user is then tagged with a cookie and is added to a remarketing list.
- We then launch a campaign with ads shown only to users on this list.
We love a good cookie, so if you want to know more about how remarketing can help your business, why not come and see us and we will make sure we have some of the other sort of cookies to go with a great cup of Yorkshire Tea!
This is a very clever way to communicate again with visitors who have visited your website but who haven’t immediately purchased or sent and enquiry. Google remarketing simply positions relevant and targeted adverts in front of your interested audience. This is often a very cost-effective way to advertise as you are already targeting interested parties. Google remarketing allows your remarketing adverts to be seen on any website that accepts them.
Works in a very similar way to Google remarketing however, Facebook looks at the visitors profiles and can create a look-a-like audience which is particularly powerful and clever way to target potential new customers. Facebook also remembers the user which allows cross device remarketing. We love facebook marketing so if its something you are interested in and would like to know how it could help your business call us to find out more.
You’re In Good Company
Here are some of the brands that we’ve helped in our short history.
What They Say About Us
“We’ve had a great experience with Click Through Digital. Steve’s marketing knowledge and thorough understanding of our brands has given us great and tangible results across all our websites leading to a direct increase in sales.”
“Click Through Digital have moved our website and online marketing forward significantly after having had a couple of bad experiences with other agencies. We are delighted to have finally found a partner that knows what they are doing and have delivered what they said they would. Our confidence in the sector has been restored.”
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We service nationwide but have a particular affinity with the local area giving internet services to companies like yours in Bedale, Leyburn, Northallerton, Thirsk, Richmond, York, Harrogate, Knaresborough and across Yorkshire. Having a local digital supplier that you can look in the eye and know that there’s no smoke and mirrors, just straight talking business is what we offer. If that sounds like the type of supplier you want to have a relationship with then please contact us.