Setting up a Pay Per Click – or PPC campaign is a good step in the right direction when it comes to getting more targeted, better-quality traffic to your website and making more sales. However, no matter how well your campaign is set up, the real magic of PPC lies in how you manage it […]
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SEO is still a vital weapon in your online marketing armoury. But to really make the most out of your SEO campaigns and management, you need to have an understanding of what SEO is – and how it works. We’re going to take you through some of the basics right now – so read on […]
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If your business is not listed amongst the first 5-10 results on Google, it can be disheartening; enough to make you think of stopping your online marketing efforts. But this is a big mistake. While SEO can help your rankings increase organically, there is also another opportunity – search engine marketing – and within this […]
Read ArticleAlgorithms are made up of parameters, rules, signals and data that determine how content is filtered, ranked, selected and recommended to users on social media platforms. Why do social media algorithms matter? Algorithms influence what we see on social media. What you are served on a social platform will be different to what the next […]
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