Contents Introduction In the modern digital landscape, artificial intelligence (AI) has transcended its origins as a futuristic concept to become a vital tool for marketers seeking to innovate and personalise their strategies. AI’s ability to analyse vast datasets and automate complex processes is transforming traditional marketing approaches, enabling brands to engage with their audiences on […]
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Because social media has become such a behemoth of an industry, multiple job roles in social beyond the traditional ‘Social Media Manager’ title have been birthed, all of which are varied, suiting a wider range of personalities and intellects. There’s also a lot more to working in social than posting videos on TikTok, as you’re […]
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Across any form of marketing content is crucial, but, and I cannot emphasise this enough, not just any content – your content needs to be compelling, clear, and actually useful in some way – whether that’s by providing information or making someone laugh. Even before the rise of AI-generated content (more on that later), search […]
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Welcome to the digital era, where every click, every view, and every purchase can either be the beginning of a long-term relationship or a fleeting interaction. With the rise of social media, the essence of commerce has evolved; it’s no longer about the single sale but about creating an ongoing dialogue and connection. At Click […]
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Multiple sources all collate different pools of data to determine the golden times for posting on Instagram, TikTok, Facebook and the like, which is why an opportune time for posting on social media is never agreed on. Here is an unshakeable truth: there is no best time to post on social media! There, we said […]
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What is community management? Community management is housekeeping on social media – replying to your DMs, replies, UGC and comments. The aim of community management should be to maintain communication between your business and your audience and a platform’s users. Community management should not be customer service Community management should not be customer service – […]
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