Chris Norman

Understanding your marketing strategies and working out what will work best for your business or organisation is a key element for improving growth and seeing success. Having the correct marketing strategy in place can make a huge difference to your company and should be high on your list of priorities if you want to expand … Read more

You might have heard that the current version of Google Analytics is being replaced, and you’ve probably wondered what all this means for your business. If you’re not a web developer, then you don’t need to get bogged down in the technical detail, but it’s important that you know what’s happening and how it will … Read more

In a survey of marketing professionals, three quarters said that search engine optimisation is helping them to achieve their marketing goals – and 69% invested in SEO in 2021. If SEO isn’t part of your digital marketing strategy yet, then read on to find out how it works. In this blog, we cover the basics, … Read more

Website optimisation isn’t as elusive as you might think – at its heart, it simply comes down to putting your visitors first, and giving them the best possible experience. In this blog, we’ll look at some of the things you can do to achieve optimisation success.  What does website optimisation mean?  Website optimisation is the … Read more

Before you start working on your strategy, you need to define your marketing goals. It’s easier to choose the right tactics, if you know what you want to achieve with your digital marketing.  What are marketing goals? Marketing goals are the intended outcome of your strategy. In other words, before you can write your marketing … Read more