Social advertising to inspire your customers

Whether you love it or hate it, you cannot ignore the number one social media platform, Facebook.

Globally it has 1.37 billion daily active users and 500, 000 new users are added each day. There are over 60 million active business pages but only 5 million of these businesses use Facebook advertising, despite the fact that videos on Facebook have the highest rate of engagement.

Because the average user spends 20 minutes per day on Facebook, it is a great way to communicate with your customers and gain powerful insights and analytics about your customers, your products, brand promotion, and even your competitors. Facebook is definitely a channel that has massive potential for most businesses.

Twitter can be a hugely useful social marketing tool. Over 80% of millennials check Twitter at least once per day. There are approximately 330 million Twitter users and 42% of the users access their Twitter account on a daily basis, which is a huge market to access.

By using tweets, which are sent to your followers as a bite-sized news items that they either find interesting or is useful to them, you can increase engagement as your followers can like and share your tweet with their own followers, increasing your brand exposure.

LinkedIn is the world’s largest professional networking site, and although it is predominately business orientated, it can and should be used for social networking. Imagine it as an online directory of professionals you have access to. It is often used by businesses to promote and share company and industry news and is another resource to increase your online presence and create engagement with your business and brand.

Instagram is currently “the” social network app for imagery, and by sharing photos and videos directly from your smartphone, you can keep up your social marketing whilst on the go. If you are business within the creative industry, Instagram should be your main digital marketing channel as visuals will engage your customers far more than text advertising.

On average, a 100 hours of video are added to YouTube every minute with visitors watching around 6 billion hours of video footage every month. The user generated content is what makes it so appealing to many, which means the best marketing videos are very often cute, funny, and can range from cute cats and fashion tips to recipes and wild weather. By taking advantage of such a large audience you can broaden both your reach and exposure.

This inspirational social media platform is essentially a giant digital pinboard. Used the world over and can be an exceedingly useful tool for following current trends and exploring new ideas before proceeding with a marketing plan.

With the rise of TikTok comes a unique marketing opportunity. Short video clips are amassing huge numbers of views and are easily accessible to all. Although there are less marketing opportunities for snapchat, all social media platforms should be considered during any marketing plan, especially if your target audience are the younger generations.