Branding Onboarding Questionnaire

Branding Onboarding Form

Business Information:

Please provide some basic information

First Name

Last Name

Company or Organisation Name

Website URL

Contact Email Address

Contact Number

Are you a new a new entity (start-up) or an established business rebranding?

Company Background and Vision:

Please provide some basic information

What inspired the creation of your company?

What is the long-term vision for your company?

What values and principles are at the core of your business?

Reason for Rebranding:

Please provide some basic information

What are the specific reasons for considering a rebrand?

What do you believe is not working with your current brand identity?

Existing Brand Assets and Feedback:

Please provide some basic information

What brand assets do you currently have (e.g. logo, website, marketing materials)?

What feedback have you received about your existing brand identity, both internally and externally?

Product/Service Offering:

Please provide some basic information

Can you provide a detailed description of the products or services you offer?

What sets your offerings apart from others in the market?

Desired Changes and Direction:

Please provide some basic information

What specific changes would you like to see in your new brand identity?

Do you have a vision or direction in mind for your rebrand?

Target Audience and Market Research:

Please provide some basic information

Who is your ideal customer or target audience?

What research have you done to understand your target audience's needs and preferences?

Target Audience and Market Research:

Please provide some basic information

Has your target audience changed since your initial branding?

Do you have any new insights or data about your audience that should be considered in the rebrand?

Competitive Landscape:

Please provide some basic information

Who are your main competitors?

What is your unique value proposition compared to your competitors?

Competitive Landscape and Differentiation:

Please provide some basic information

How has the competitive landscape changed since your initial branding?

What is your current unique value proposition compared to your competitors?

Brand Personality and Design Preferences:

Please provide some basic information

How do you envision the personality of your brand?

Are there any specific colours, fonts, or design elements you want to incorporate into your brand identity?

Brand Personality and Design Preferences:

Please provide some basic information

How would you like your brand personality to evolve or change?

Are there any specific design elements from your existing brand that you would like to retain or modify?

Naming and Brand Messaging:

Please provide some basic information

Do you already have a name for your company, or do you need assistance with naming?

What message do you want your brand to convey to your audience?

Updated Brand Messaging:

Please provide some basic information

How have your company's values, mission, or offerings changed since your initial branding?

What updated messaging do you want your rebranded identity to communicate?

Budget and Timeline:

Please provide some basic information

What is your budget for this branding project?

What is the expected timeline for launching your brand?

Budget and Timeline:

Please provide some basic information

What is your budget for this rebranding project?

What is the expected timeline for completing the rebrand?

Goals and Success Metrics:

Please provide some basic information

What are your specific goals for this branding project?

How will you measure the success of your brand launch?

Goals and Success Metrics:

Please provide some basic information

What are your specific goals for this rebranding project?

How will you measure the success of your rebrand?

Branding Onboarding Questionnaire

Business Information:

Company Background and Vision:

Reason for Rebranding:

Existing Brand Assets and Feedback:

Product/Service Offering:

Desired Changes and Direction:

Target Audience and Market Research:

Target Audience and Market Research:

Competitive Landscape:

Competitive Landscape and Differentiation:

Brand Personality and Design Preferences:

Brand Personality and Design Preferences:

Naming and Brand Messaging:

Updated Brand Messaging:

Budget and Timeline:

Budget and Timeline:

Goals and Success Metrics:

Goals and Success Metrics:

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