Google Ads Onboarding Questionnaire

Google Ads Onboarding Form

Please provide some basic business information

First Name

Last Name

Company or Organisation Name

Address

Address Line 1

Address Line 2

City

County

Post Code

Country

Contact Number

Contact Email Address

Website URL

Do you have an existing Google Analytics or Google Tag Manager account?

Who is your target market?

Who most often buys your products or services? Who do you want to appeal to most?

What are the main objectives you want to achieve from your Google Ad campaign(s)?

What are your main USPs?

Who are your competitors?

Please provide 3-5 competitors - company name and website if possible.

How are you planning to distinguish your brand (business) in the market to capture people’s attention?

This could be your USPs and or marketing offers (e.g. free shipping, introductory offers, offering Klarna payments, etc)

What do you think are your main keywords or keyphrases?

The words most associated with your products or services

What do you think are your negative keywords or keyphrases?

E.g. You sell curtains but not shower curtains, so shower would be the negative keyword

What is your monthly PPC budget?

Location Targets

Are there any specific geographical areas you would prefer your ads to show eg: Postcodes, counties etc

Do you have any offers or products you want to prioritise?

Are there any specific geographical areas you would prefer your ads to show eg: Postcodes, counties etc

Any additional information

E.g. You sell curtains but not shower curtains, so shower would be the negative keyword