SEO Onboarding Questionnaire

Business Information

Please provide some basic business information

First Name

Last Name

Company or Organisation Name

Website URL

Contact Email Address

Contact Number

Can you provide a brief overview of your company?

What do you do, your mission, vision, etc.?

Do you have any brand guidelines that we should adhere to?

(colours, fonts, imagery, brand voice, etc.)

Tell us more about your brand guidelines

Please upload the files here if you have imagery/documents

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Website Information

Please provide some basic information

Do you have access to your website's backend?

(CMS login, hosting provider details)

Please provide details

Have you previously implemented any search engine optimisation (SEO) strategies on your website? If so, what were they?

Please provide details

Who developed your website?

Can we get their contact information if we need technical assistance?

Please provide details

SEO Goals and Objectives

Please provide some basic information

What has been your unique selling point and strategy for distinguishing your business offering from the competitors in your market?

Who are your main competitors? Please list their websites if possible.

What are your main objectives with SEO?

(e.g., Increase organic traffic, improve your ranking for certain keywords, etc.)

Do you have any specific keywords or phrases you're hoping to rank for?

What geographic regions are you targeting? Local? National? International?

Content Creation and Blogging

Please provide some basic information

Does your company have a blog? If so, how often do you publish new content?

Are you open to us creating content for your blog or website if necessary, to improve your SEO ranking?

Do you have specific topics or areas you'd like us to focus on in content creation?

In regards to content such as photos, videos or animations, have you been producing those yourselves or through hiring professional photography, videography or animation services?

Analytics and Reporting

Please provide some basic information

Do you currently use any analytics tools (like Google Analytics)? If so, can you provide access?

Please provide details

Have any SEO audits or analyses been performed on your website in the past? If so, could we see the results?

Please upload the files here if you have imagery/documents

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Social Media and Other Marketing Efforts

Please provide some basic information

What social media platforms is your business active on? Can you provide links?

Do you currently engage in other digital marketing efforts (Google Paid Advertising, Bing Advertising, Email marketing, etc.)? If so, could we have a brief overview of the results that you have been able to achieve?

Communication and Expectations

Please provide some basic information

Who will be our primary point of contact for this project?

What is the best way to communicate with your team? (Email, phone, etc.)

How frequently would you like to receive updates or reports from us?

What are your expectations for this project?

Is there anything specific that you would not like us to do?