What we can expect from social media trends in 2024

Social Media Marketing Trends of 2024

In the constantly evolving and expanding realm of social media, staying ahead of the curve isparamount for businesses aiming to make a mark. As we approach 2024, it’s crucial to anticipate and adapt to emerging trends and start planning your social media strategy now.

Remember, the key to social media is always to be proactive rather than reactive, otherwise, you miss many opportunities for engagement and audience expansion.

Although not technically a trend, social media management is now considered a full-time job in its own right, therefore we are more likely to see a bigger rise in social media managers and digital marketing agencies having more social-specific job roles.

By getting your marketing and advertising strategies in place for the coming year and anticipating 2024 social media trends, you know you will be fully prepared to take advantage of the huge impact social media is having on our everyday lives.

So, without any more ado, let’s delve into the social media marketing trends shaping the landscape (and your business) in 2024.

1. Authentic Posts Take Centre Stage

Authenticity continues to be the cornerstone of effective social media marketing. In 2024, we expect more users will gravitate towards content that feels genuine and relatable, especially on visual-based platforms such as Instagram. Brands that showcase their human side, share behind-the-scenes glimpses, and engage in transparent communication build trust with their audience.

As humans, we are naturally curious, and as I always say – people love people!

2. Collaboration Amplifies Reach

Collaborations between brands and influencers or complementary businesses are set to soar. By partnering with like-minded people, companies can tap into new audiences, gain credibility, and foster creativity. Strategic alliances create win-win situations, driving engagement and increasing conversions.

Although we are very familiar with marketing collabs, this is a trend we are definitely going to see more of next year as businesses take advantage of the increasing influence social media has on the younger generations.

3. Influencers Remain Influential

Social media influencers are here to stay, and their impact will only intensify in 2024. However, the dynamics are shifting towards micro and nano-influencers. These individuals have smaller but highly engaged followings, enabling brands to target niche audiences effectively.

This trend also ties into the increase in authentic posts, as audiences are more likely to buy products that are being promoted by influencers they see as more genuine and still in touch with the realities of daily life – which usually means those with a smaller following and a less edited ‘reality’.

4. AI Paves the Way

We couldn’t write an article without mentioning AI! Artificial intelligence (AI) will continue its ascendancy in the world of social media marketing.

From chatbots providing instant customer support, to predictive analytics optimising ad campaigns, as well as the integration of AI content generators into technology such as Content Management Systems (CMS.) AI-powered tools will enhance efficiency, personalisation, and data-driven decision-making.

The jury may still be out for many on the use of AI, however, adapting and embracing new ideas and technology keeps you at the forefront in an industry that relies on staying ahead of the game.

5. Social Commerce Flourishes

The fusion of e-commerce and social media, known as social commerce, will reach new heights in 2024. Platforms like Instagram and Facebook are refining their shopping features, allowing users to make seamless purchases without leaving the app.

Marketing agencies and brands should leverage this trend in 2024 to create a frictionless shopping experience for customers.

6. User-Generated Content Takes the Spotlight

User-generated content (UGC) will continue to be a powerful tool for building trust and authenticity. Encouraging customers to share their experiences and creations generates a sense of community and amplifies brand reach.

In 2024, we are more likely to see businesses increasingly rely on UGC to connect with their audience on a deeper level.

7. Short-form Video Dominates Instagram and TikTok

In 2024, the consumption of short-form video content will be at an all-time high. Platforms like Instagram Reels and TikTok will continue to be the hotspots for users seeking quick, engaging, and easily consumable content.

These platforms have revolutionised how brands connect with their audience, offering a dynamic medium for concise storytelling.

Short-form videos also increase interaction with the audience. Features like comments, likes, shares, and duets (on TikTok) enable viewers to actively engage with the content. Savvy brands and marketers should leverage this interactivity in 2024 to spark conversations, gather feedback, and build a community around their brand.


In conclusion, 2024 promises an exciting array of trends in social media marketing. By prioritising authenticity, fostering collaborations, leveraging influencers and content creators, embracing AI, diving into social commerce, championing user-generated content, and mastering short-form video, businesses can position themselves at the top of their industry and become brand-leaders.

As we embrace the future, remember that adaptability and creativity will be your greatest assets. Stay attuned to your audience and be prepared to innovate. The year 2024 holds immense marketing potential for those ready to seize it!

And of course, if you need any help with any of your social media marketing, from strategy creation to management, then here at Click Through Digital we are more than happy to help! Simply get in touch [email protected] and together we can make 2024 your best year yet.

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