Social Media Marketing Trends – What is Threads and Should I Be Using Them?

In the ever-evolving landscape of social media marketing, staying ahead of the curve is crucial for businesses aiming to engage their audience effectively. Which is why Threads, a new social platform released by Instagram, took the world by storm last month, with marketers, influencers and businesses all scrambling to get on board.

Within just three days, Instagram’s Threads reached a whopping 100 million users, toppling OpenAI’s ChatGPT record of fastest-growing app.

What is Threads?

Threads, in the context of social media, usually refer to a series of connected tweets or posts centred around a specific topic or narrative.

This feature, notably popularised by X, enabled users to create a cohesive storyline by linking multiple tweets together. By doing so, threads provided a structured and organised way to share longer-form content, insights, or discussions within the constraints of the platform’s character limits. No wonder Meta decided that was a good name for their new social media platform!

As a new platform clearly made to rival X (the app formerly known as Twitter), it gave users that have avoided X in the past a new way to communicate, this time in word format rather than Instagram’s usual photo format.

If you choose to join Threads, you can automatically follow anyone you were following on Instagram and although the app was launched with just basic features, Meta have introduced some new functionality and we can expect more in the coming months.

You can post images, videos and content, just like you would on Instagram, however, you can create threaded posts (which is ideal for longer form content and discussion) and converse with other businesses and followers far more easily than on its parent app.

Utilising Threads for Business Growth

Threads presents another valuable social media advertising avenue for businesses to deliver more comprehensive and engaging content to their followers. Here’s how you can make the most of this new platform:

1. Storytelling and In-depth Content: Threads, like most social apps, can provide a canvas for businesses to tell compelling stories or share in-depth insights. By breaking down complex topics into a series of bite-sized posts, you can create a more immersive and interactive experience for your audience. This can help establish your brand as a thought leader and foster deeper connections with your followers.

2. Engagement: Threads offer an effective way to communicate with your audience and appeal to a wider audience. If you were previously on Instagram, then Threads can offer a more in-depth look into who you are as a brand or business and gives you an easy way to engage with your followers and users, addressing pain points, establishing trust, and showcasing your products or services in detail. This approach not only educates your audience but also increases the chances of conversions.

3. Event Coverage and Live Updates: If your business is participating in an event, conference, or webinar, Threads is an excellent way to provide real-time coverage and updates. By sharing key takeaways, photos, and highlights, you keep your audience engaged and informed even if they couldn’t attend the event in person.

Reaching a New Audience

Threads has the potential to extend your reach beyond your existing follower base. Threads is still new enough that the algorithm has yet to adjust and although Meta has now introduced a ‘following’ feature, your business is still more likely to appear to people who were not following you on Instagram, giving you wider exposure to a new audience.

Plus, when users engage with your content by sharing, or interacting, their actions can expose your content to their own followers, thereby increasing your visibility. This organic reach can introduce your brand to a new and diverse audience, expanding your online community and fostering brand awareness.

Getting Ahead of the Competition

Being an early adopter of emerging social media trends and this case, an entirely new platform, can give your business a competitive advantage with ample opportunity for you tostand out and make an impact.

By mastering Threads and consistently posting high-quality, engaging content, you position your brand as innovative and forward-thinking in the eyes of your audience.


In conclusion, Threads should form part of your social media marketing as any new channel that offers businesses a powerful platform for storytelling, in-depth content, and engagement should be.

By utilising Threads effectively, you can reach a new audience, showcase your products or services, and get a leg up on your competition. Whether you’re an established brand or a budding startup, embracing Threads could be the key to unlocking new levels of engagement and growth in the digital age.

Not got the time for social media?

Using a digital marketing agency for social media management or social media advertising services is a really good way of improving engagement and improving your sales if you haven’t got the time or resources in-house.

Here at Click Through Digital, we are experts in social media management in Yorkshire and the rest of the UK.

We can provide a full marketing strategy, creatives, and copywriting across a range of digital channels, or simply focus on one single platform, such as Threads, to help you get the most from social media and the opportunities it offers businesses and brands.

If you are interested in any of our services, please get in touch with us via email [email protected] or call one of our team on 01609 590035 and we will be more than happy to help!

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