Click Through Digital’s Journey with OSCAR’s Paediatric Brain Tumour Charity

Welcome to the digital era, where every click, every view, and every purchase can either be the beginning of a long-term relationship or a fleeting interaction.  With the rise of social media, the essence of commerce has evolved; it’s no longer about the single sale but about creating an ongoing dialogue and connection. At Click Through Digital, we understand the importance of not just attracting first-time buyers but converting them into loyal, returning customers. After all, isn’t it more satisfying and sustainable to build a loyal community and a returning customer base, rather than accruing one-off quick sales?  We’re here to share our expertise, and let you know how you can do just that, in a way that’s both effective and genuine. Personalise Your Customer Experience Imagine walking into your favourite local cafe, and the barista knows your order by heart. Feels good, doesn’t it? Makes you want to keep on going back, right? That’s the power of personalisation. In the digital world, this can translate into personalised emails, product recommendations, and content that resonates with the individual preferences of your customers.  Using advanced analytics and CRM tools, you can now predict customer preferences, tailor recommendations, and create content that…

Date: December 7th, 2023 We are proud to announce the appointment of Sadie Stephenson as our new Head of Marketing! In her new role, Sadie will spearhead both Click Through Digital’s internal and client marketing strategies, using her extensive and varied experience across the digital marketing landscape. Sadie has moved into our Head of Marketing role after being a Senior Strategist specialising in creating social, OOH and influencer strategies for household names and brands across the UK and Ireland. She intends to leverage her knowledge to drive growth and innovation for the company, focusing on advancing and innovating our client’s marketing strategies, especiallyon social. Due to her background as a Strategist, Sadie’s deep understanding of consumer behaviour and research, social-first brand behaviour, human psychology and emerging trends will be instrumental in furthering the company’s mission to execute both intelligent and inventive marketing strategies for clients. Steve Prince, MD of Click Through Digital, expressed excitement about Sadie’s appointment, stating, “We are thrilled to have Sadie join our team. Her proven leadership and strategic vision will undoubtedly extend our marketing efforts, ensuring we continue to deliver outstanding results for our clients.” Sadie Stephenson commented on her new role, saying, “I am really…

As the year draws to a close, it’s time to reflect and celebrate the milestones, growth, and triumphs that have defined our journey at Click Through Digital over the past 12 months. 2023 has been a year filled with both personal and business achievements and exciting additions to our team, marking a new chapter in our evolution from Steve doing consultancy on his own from his kitchen table! Welcoming New Team Members One of the highlights of the end of the year was the addition of Sadie, our new and talented Marketing Manager, who has brought a fresh perspective and creativity to our strategies. Danny, our intern, also joined us, infusing our team with youthful energy (where do they find it?!) and of course his infectious eagerness to learn. We made such an impact that he’s now staying until well into 2024! Achievements On a personal level, as well as a business one, Mj, one of our marketing executives, achieved a distinction in her marketing course, showcasing the dedication and work ethic that has defined her time with us. We could not be prouder of the effort she has shown and huge congratulations Mj! You are going to go far!…

Welcome to the exciting realm of web design trends, where technical innovation meets creativity! As we approach 2024, the landscape of website design is set to change once again, as most creative industries do. If you’re thinking about a new website or refreshing your current one, then read on to give you some ideas and inspiration! Without further ado, let’s dive into the top five website design trends that are set to redefine user experiences and aesthetics in the coming year. 1. Animation and Motion Effects Visuals have come a long way in the last five years. Although websites have tended to lag behind other areas of design, in 2024 we can prepare to witness websites come alive with captivating animations and engaging motion effects. From subtle hover animations to eye-catching loading sequences, motion will play a pivotal role in increasing user engagement. Expect websites to tell stories and guide users through immersive visual journeys using dynamic motion elements. 2. Dynamic and Kinetic Typography Text isn’t just text anymore; it’s a canvas for creativity. Dynamic typography is set to steal the show, with words dancing and evolving on the screen. Kinetic typography will add an extra layer of depth, infusing…

The festive season marks a pivotal time for e-commerce businesses, offering a wealth of opportunities to boost sales and engage with customers on a deeper level. As the holiday cheer sets in, it’s the perfect moment for e-commerce businesses to implement strategic approaches that not only drive sales but also create memorable experiences for their customers. At Click Through Digital, we’re all about getting into the festive marketing groove and making your e-commerce thrive! Here are some awesome strategies to boost your sales during this festive season to maximise e-commerce success. Personalised Gifts & Offers One of the most impactful ways to captivate your audience is through personalisation. However, to truly engage and convert your audience, it’s essential to understand their preferences and behaviours. Using data analytics and customer insights can provide valuable information about their browsing history, purchase patterns, and interests. This data forms the backbone of personalised e-commerce strategies, as you can tailor your offers and product recommendations based on customer preferences and past purchases and significantly enhance the shopping experience. We would recommend implementing personalised gift guides or recommending products based on the recipient’s interests, as this can resonate deeply with your customers, increasing the likelihood of…

Copywriting isn’t just about stringing words together; it’s an art form that weaves stories, connects emotions, and drives action. Well, that’s what us copywriters say! At Click Through Digital, we understand the pivotal role of compelling copy in captivating audiences across all forms of communication, from social media posts to website case studies. Let’s delve into the key features of copywriting that pave the way for effective content creation. Research and Planning – The Foundation of Exceptional Copy Before the first word hits the page, meticulous research and planning lay the groundwork. After all, you’re never going to be able to write anything without knowledge. This underpins everything you will ever write, on any medium. When writing for marketing purposes, understanding your audience, their preferences, pain points, and desires is crucial. This phase involves diving into data, researching market trends, and a thorough competitor analysis to identify gaps and opportunities. Prepare for a lot of reading! Idea Generation – Fuelling Creativity We all like to think that creative sparks fly in the idea-generation phase. However, sometimes this just isn’t the case! Especially when it comes to writing. This is where brainstorming sessions, mind maps, and creative exercises help in generating…