Year-End Review – What We Have Achieved In 2023

Because social media has become such a behemoth of an industry, multiple job roles in social beyond the traditional ‘Social Media Manager’ title have been birthed, all of which are varied, suiting a wider range of personalities and intellects. There’s also a lot more to working in social than posting videos on TikTok, as you’re about to find out. Which roles in social would suit you? Read on. Jobs in social media Within social media teams there is usually a four-tier hierarchy you can progress through – from intern/executive, to manager, to senior manager or Director, to Head of or Chief. Let’s take a look at the variety of jobs in social media.  A Social Strategist’s job is to come up with a plan informed by data and insight on what a company should do on social media, who they should be, when they should post, who they should target and so on. This is a marketing strategy, which is not the same as a content plan.  A Strategist acts as a compass telling the rest of the team which direction to go in. The strategist takes news and data, what’s happening in wider culture and society, what the brand they’re…

Across any form of marketing content is crucial, but, and I cannot emphasise this enough, not just any content – your content needs to be compelling, clear, and actually useful in some way – whether that’s by providing information or making someone laugh.  Even before the rise of AI-generated content (more on that later), search engines were cracking down on the use of adding website content for content’s sake. They now look for high-value information rather than focusing on how much content you have. Not that you shouldn’t consider having fresh content! However, your actual copy needs to be good, engaging, and user-friendly, cementing you as a knowledge leader.  With the rise of social media and online marketing – your words are more important than ever to get across your brand or message correctly. You’re competing with thousands of others, scrolling through their tablet or phone and searching online. What you write is your best chance to engage a user.  At Click Through Digital, we understand the power of words and their impact on digital success. After all, it’s part of what we do! So, here are some essential copywriting tips that can transform your content writing from good to…

Welcome to the digital era, where every click, every view, and every purchase can either be the beginning of a long-term relationship or a fleeting interaction.  With the rise of social media, the essence of commerce has evolved; it’s no longer about the single sale but about creating an ongoing dialogue and connection. At Click Through Digital, we understand the importance of not just attracting first-time buyers but converting them into loyal, returning customers. After all, isn’t it more satisfying and sustainable to build a loyal community and a returning customer base, rather than accruing one-off quick sales?  We’re here to share our expertise, and let you know how you can do just that, in a way that’s both effective and genuine. Personalise Your Customer Experience Imagine walking into your favourite local cafe, and the barista knows your order by heart. Feels good, doesn’t it? Makes you want to keep on going back, right? That’s the power of personalisation. In the digital world, this can translate into personalised emails, product recommendations, and content that resonates with the individual preferences of your customers.  Using advanced analytics and CRM tools, you can now predict customer preferences, tailor recommendations, and create content that…

In 2023 we announced that OSCAR’s Paediatric Brain Tumour Charity would be CTD’s chosen charity of the year.  This remarkable charity stands as a beacon of hope, dedicated to supporting children facing brain tumours and their families, raising awareness, and funding research for better treatments. Founded in memory of Oscar Hughes, a brave nine-year-old from York who battled a brain tumour, OSCAR’s extends its support far beyond a single story, aiming to make a difference in the lives of children across the country. Their mission resonated deeply with us at Click Through Digital, inspiring us to take action and offer support and contributions to their cause. How have we raised money? No charity can do its work without funding and financial support, so in December last year, we hosted a charity casino night, a fantastic night full of fun, which resulted in raising a significant contribution of £1,136.64 to OSCAR’s. This event was more than just a fundraiser; it was also about helping raise awareness and showing our commitment to helping families in Yorkshire deal with such a devastating illness. This is why our journey doesn’t end there. We are enthusiastically participating in upcoming events such as the curry &…

We’re now coming towards the end of our second month in 2024 (HOW?!) giving us more clarity on how the marketing landscape will unfold throughout the rest of the year. Doing marketing in 2024 means trying to keep up with the ever-evolving world of digital marketing and its fast-paced trends, which is both exhausting and confusing. Luckily for you, we’ve compiled a list of some emerging and re-emerging trends that look to dominate in the Year of the Dragon! 1. Short-form Video Takes the Throne In 2024, static imagery is so last season! You should use short-form video for everything digital marketing, ideally sprinkled with humour and on-trend vibes. Why? Because short videos are quicker to digest, readily shareable, quick to put together and you have an actual nano second to captivate a scroller.  Attention spans conquered, engagement won! 2. AI Utilised In-House 2023 laid the groundwork, but 2024 sees AI taking the throne. Daily releases of new models, such as Google’s new AI tool Gemini (formerly known as Bert, then BARD), AI creating more AI, and social platforms dancing with the tech – it’s an AI fiesta! 3. VR and AR Resurrected Thanks to Apple’s Vision Pro, Virtual Reality…

Date: December 7th, 2023 We are proud to announce the appointment of Sadie Stephenson as our new Head of Marketing! In her new role, Sadie will spearhead both Click Through Digital’s internal and client marketing strategies, using her extensive and varied experience across the digital marketing landscape. Sadie has moved into our Head of Marketing role after being a Senior Strategist specialising in creating social, OOH and influencer strategies for household names and brands across the UK and Ireland. She intends to leverage her knowledge to drive growth and innovation for the company, focusing on advancing and innovating our client’s marketing strategies, especiallyon social. Due to her background as a Strategist, Sadie’s deep understanding of consumer behaviour and research, social-first brand behaviour, human psychology and emerging trends will be instrumental in furthering the company’s mission to execute both intelligent and inventive marketing strategies for clients. Steve Prince, MD of Click Through Digital, expressed excitement about Sadie’s appointment, stating, “We are thrilled to have Sadie join our team. Her proven leadership and strategic vision will undoubtedly extend our marketing efforts, ensuring we continue to deliver outstanding results for our clients.” Sadie Stephenson commented on her new role, saying, “I am really…