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No smoke, no mirrors, just straight talking.
It‘s every businesses dream to have a web design that looks amazing and does the job it was designed to do, increasing sales and conversion rates. Click Through Digital Ltd is a Digital Marketing Consultancy based out of Northallerton in North Yorkshire.
Our design team will work with you to produce designs for your website, so it looks brilliant and is visually pleasing. The web design is however only half the battle, we will also focus on functionality and effectiveness. It’s no good having a great looking website that doesn’t work properly! The perfect solution is a website that blows you away is easy to navigate and works faultlessly!
If you already have an existing agency or design team you want to work with we will be happy to work alongside them to create stunning responsive websites with that perfect blend of user experience and SEO.
Why Do You Need A Website?
Well there are many, many reasons why you should have a company website. Here are a few of what we think are the most important reasons for having a website.
- Instant Customer Information
- You’re Never Closed – Websites Are Always Open
- Your Brand & Products Will Gain Credibility
- Attract A Wider Audience
- Show Your Products & Services
- Improve Customer Service
- Brilliant Marketing Tool That You Control
- Increase Sales & Leads
- Customers Expect You To Have One
- Your Competitors Have Websites
- Access Vital Statistics & Data To Move Forward
Stunning Web Designs That Work!
First impressions matter and good website design is crucial in this modern digital world, where most companies and businesses are promoting themselves online. As we have said great design is crucial but what is even more important is that the website functions and works properly. So many websites look ok but don’t functionally work. Our websites look great and work, we stay on top of current web design trends and developments in our industry to ensure you get the very best results that are current and will stay fresh for some time! The industry is constantly evolving, and we will help you evolve your business.
Functionality Is Key
At the start of the process we will need a clear understanding of where you are and where you want to be and what you want the website to deliver be that, new leads, more orders etc. This allows us to ensure that the functionality of your new website meets or exceeds your requirements. We will guide you through the process and advise on specific functionality that we think is appropriate or essential for your website to be a success. We will also need to understand your technological capabilities, for example there is no need to develop you an all singing all dancing Content Management System (CMS) if you are unlikely or scared to use it, if however your business needs it we can either solve the issue by giving you training until you are at ease with the CMS or we can manage amends and updates for you on , weekly, monthly basis – so there is no need to worry!
Simple Website Navigation
Website navigation is very important, it needs to be clear and simple to use keeping visitors on the site and on the right track. The navigation is a map directing users to different pages and information within the site, so they can easily find what they are looking for and where they need to be! We will work with you to develop a navigation that is a perfect fit for your website goals. We will also make your navigation consistent throughout in order not to confuse visitors this will make the feel at ease using the site.
User Journey, UX (User Experience)
A customer journey is an illustration or diagram of all the places /touchpoints your customers come into contact with either online or offline. Mapping their journey will allow you to identify their needs better. When we are talking about the online journey it will identify the stages that your potential customer will go through when visiting your site. It’s about understanding what makes your customers tick, what they need and what they want as well as what they are worried or concerned about. Having a better knowledge of these journeys allows us to design a more effective structure for your website ensuring your new visitors will take the simplest and most effective route to meet their goals and your own objectives.
Responsive Web Design
A responsive web design ensures that the design responds and resizes itself no matter what device is being used to browse the internet, whether it be on a phone, tablet, desktop, game console, or TV. Responsive designs are essential in this day and age it’s crucial that your site can adapt to any screen size, so we only do responsive designs!
Mobile First Indexing means that Google will use the mobile version of websites and pages for indexing and ranking purposes, it was planned to help their primarily mobile users find what they’re looking for. In late March 2018 Google started to use their Mobile First Index. The use of mobile devices to surf the internet has and is still growing at a particularly speedy pace, however, unfortunately many websites are still not optimised for those mobile devices. This all relates back to having a responsive design, where a different approach is needed to deal with the layout for constrained mobile display. The design of your mobile site is as important as the desktop version, so we always ensure both are aesthetically pleasing and functional. Having a lack of a mobile-friendly pages could impact negatively on your rankings but when your site has a great mobile design this could potentially help you to increase your search rankings, even when searchers are searching from a desktop. You can rest easy knowing that if we are building a new website for you it will be fully responsive and easily found in the Mobile First Index.
Our Web Design Process
We have a very clear process for our Web Design process and it follows these main elements
Research & Reason – Aims and Objectives for the website with clearly defined goals. We will work with you to find out your site needs and its purpose. We will delve into who the site is for and what visitors will expect or need from your site. We will also identify your primary aim for the site be that to inform or to sell this will allow us to identify required calls to action. At this stage we will also look at your brand message and if you have them we will look to use your brand guidelines. We will also investigate who are your competitors and what are their websites like, taking note of what’s good and what’s not. We will also identify user journeys.
Sitemap & Wireframe – Once we have your goals and primary aim for the site clearly set out as well as your target audience and their needs, we can start to plan and scope out the size of the site identifying what pages and features will be needed to meet the goals set. We then plan a sitemap for your site and develop a wireframe which will establish the basic structure and layout of a page before any visual design or content is added.
Content – Once we have your sitemap and wireframes signed off from you we will then go on to develop your content for the individual pages. We will work with you to create compelling new content that has been written with SEO in mind.
Images, Illustrations & Visual Content – Eye catching and appealing images, Illustrations and sometimes video are essential for all sites. But for some clients this is more important than ever to portray the right message about their business, brand or products. We can use some stock imagery, but really, we love to work with client’s bespoke images these make websites come to life and reflect businesses in the most honest and transparent way. If you haven’t got good imagery we can easily arrange this for you.
Testing – When we get to the stage when your content and visual elements have been added, display settings have been defined and all functionality in place we then go on to test the website to make sure it all works correctly. We will look at your site on several different browsers to identify any issues.
Launch – Once we are happy that everything is working perfectly we then meticulously plan your website launch. We will look at timing, communication and when deploying a website, we follow a best practise checklist to ensure it all happens seamlessly and without any complications.
Maintenance – Throughout the process we will have discussed with you the importance of updates and website maintenance. Website maintenance is crucial for longevity and the success of a website. We offer competitive hosting and maintenance packages that will ensure your website is looking and performing at its best at all times.
Our maintenance can cover things like:
- Theme Updates
- Plugin Updates
- Analytics Tracking & Reporting
- Campaign set up
- SEO Amends
Each client is different so are happy to create you a bespoke maintenance package for your website needs.
You’re In Good Company
Here are some of the brands that we’ve helped in our short history.
What They Say About Us
“We’ve had a great experience with Click Through Digital. Steve’s marketing knowledge and thorough understanding of our brands has given us great and tangible results across all our websites leading to a direct increase in sales.”
“Click Through Digital have moved our website and online marketing forward significantly after having had a couple of bad experiences with other agencies. We are delighted to have finally found a partner that knows what they are doing and have delivered what they said they would. Our confidence in the sector has been restored.”
Ready to Talk?
We service nationwide but have a particular affinity with the local area giving internet services to companies like yours in Bedale, Leyburn, Northallerton, Thirsk, Richmond, York, Harrogate, Knaresborough and across Yorkshire. Having a local digital supplier that you can look in the eye and know that there’s no smoke and mirrors, just straight talking business is what we offer. If that sounds like the type of supplier you want to have a relationship with then please contact us.