Killer search engine optimisation (SEO)

Do you need to promote your business, products or services locally? If the answer to that question is yes, then local SEO is a very effective way to push your business online.

Great local SEO allows local customers to find local products and services when they’ need them. One of the strategies we use as part of our Local Search Engine Optimisation service is making sure your company, products or services are correctly represented in current business directories, such as Google My Business.

For companies wanting to reach international markets, having a digital presence is crucial. So, if you intend to promote or need exposure to international markets, a great way to make some headway would be to implement our International SEO.

Here at Click Through Digital we have an experienced SEO team to successfully manage International Search Engine Optimisation for your business. This will make sure your site is relevant and visible to your targeted international markets, which in turn will gain visibility and generate interest in your products or services. Each country has their own preferred search engines, so we will look carefully at your target countries and make sure your site is appropriately optimised to reach them.

On-site optimisation is the process we use to make your website appeal to both real people and search engines. We will review and make improvements to the visual appeal of your site as well as making sure your technical set up is structured correctly.

Some of the tasks we would look at for your on-site optimisation are: adding keywords to URLs, titles, meta descriptions, header and alt tags, refreshing page titles and descriptions, improving content and readability, looking at site loading speed in different browsers and screen sizes, looking at any inbound links, CTA’s, fixing any broken links and removing unnecessary links and duplicate content, and setting up google analytics and search console if needed.

The functions/process may change slightly from site to site, however the main principles stay the same. We provide full reports on everything we change and advise on what will need doing in the future. Some functions will not need to be looked at again, however others will need to be reviewed on a regular basis. We can manage that for you.

Off-site optimisation is about promoting your content and encouraging traffic to your site. One of the most common ways to do this is through social media marketing which may include links to current blog posts. Off-site optimisation is about actions that are taken outside your own website which can affect your SEO and ranking. It’s about building trust and improving the user’s view of your site, be that through relevance, authority or popularity. We get this to work by getting other reputable people, sites or pages to link to or promote your website, which builds trust in your website, product or service.

Backlinks are still the cornerstone of Google’s algorithm. Google uses backlinks to identify the authority of a given web page for a particular key word or phrase. Without backlinks most SEO campaigns will fall short of the mark. We can tailor our ‘offsite’ ethical link building packages to match your aims and search ambitions. You should bear in mind though, SEO is a long game, not a quick fix!

Selling products is key to the success of a business and can be very profitable if done correctly. Even if you are a long-established e-commerce company or are just starting out in online sales, our e-commerce search engine optimisation services will help your company find new opportunities to increase new business, as well as potentially generating more sales from your current customers.

We will look at auditing your current site, finding any technical issues that may be affecting your google ranking. We will fix any issues and make sure your site is easily found, appropriately ranked and indexed. We will also look at product optimisation, your conversion rate optimisation and your website design.

For shoppers, trusting an e-commerce site and knowing that their details are always secure and safe is one of the most important factors in the initial decision-making process to make a purchase from a site.

Google algorithms are a set of established rules that google use. They are strictly adhered to by software and it helps google choose the most relevant content in the search results. Google search algorithms are very dynamic and because of this, search results are always the most appropriate and up to date websites based on the user’s search term.

Google’s Algorithms are constantly evolving, sometimes Google can make changes 500 – 600 times per year. Some of these will only be minor changes but major changes such as Google Panda and Google Penguin can have a huge impact on search engine results. This means keeping on top of any changes is essential from a visibility point of view. We are here to help and can manage these changes for you.