Search Engine Optimisation (SEO)
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Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is more important than ever before, this process affects the visibility of a website or webpage in the web search engines unpaid results, organic/natural reach.
We’ll help you make sense of Google’s search results and put you on the right path to long-term success. We specialise In SEO across Yorkshire and the UK with over a decade of experience in optimising web pages, content and outreach programmes.
So, whether you’re seeking local awareness, reaching for a national audience or even raising awareness overseas, we can help. Call us to find out what we can do for you. Some of our services include:-
Our SEO Audits include an in-depth analysis of your keywords and the design and structure of your website to identify any opportunities for improvement. We will report back to you with our findings alongside a proposed time lined plan of action to implement changes to maximise your website’s visibility.
We believe keyword research is one of the most important digital marketing services, often seeing an instant value and high returns. It is crucial because having the right keywords on your website can make or break it. Keyword research allows us to gain knowledge on the best SEO words and phrases to use as well as giving insight into your customers and competitors. So, we start by analysing your existing keywords and website structure. We’ll then identify any important new keywords that are missing and could be used. Once we have completed the main research we will introduce the identified keywords throughout your site into headings and content we may also alter the structure of your webpages if necessary, this will improve the organic visibility and relevance of your site.
Meta descriptions are the short, detailed descriptions that come under the name of a website in the search results pages. Meta descriptions are still very important as they highly influence traffic from the search engine results pages to websites so need to be well written, appropriate and influencing!
Quality Links are very important for Search Engine Optimisation. We will take a look at your site and review your links and their quality. Natural Links are best and having great content helps with establishing natural links. Undertaking link analysis helps to get your SEO strategy right. If we find that an authoritative site is linking to one of your competitors, we will help you to or create a strategy to obtain similar high-value links. It is also possible that our link analysis may identify that there is a high volume of links on one of your competitor’s sites. In this instance, we would advise some strategic changes, possible different channels that would give your company a competitive edge.
Monitoring competitors will give you much insight and you will discover your competitor’s strengths and weaknesses, as well as learning about relevant new trends and tactics, potential gaps in the market you could look to fill, and you will even find out also what not to do, learning from your competitor’s mistakes! Our competitor research looks at many aspects such as organic rankings, social media posts, and mentions, backlinks, website updates, customer feedback & questions, ppc advertising to name a few! Understanding the marketplace and your competitors will get you inspired and give you the direct results of your competitor analysis will identify the biggest threats in your industries and where they are positioning their brand, giving you the tools to find the gap for your product or service. Call us to find out how we can help.
Do you need to promote your business, products or services locally? If the answer is yes and really who doesn’t Local SEO is a very effective way to push your business online. Great local SEO allows local customers to find local products and services when they’re looking for them. One of the strategies we use as part of our Local Search Engine Optimisation service is making sure your company, products or services are correctly represented in current business directories, such as Google My Business listing. Every day millions of customers use local search to find the best local businesses in their area. Call us to find out how we can help you get found!
For companies wanting to reach international markets having a digital presence is crucial. So, if you intend to promote or need to have exposure in international markets, a great way to make some headway would be to carry our International SEO. Here at Click Through Digital we have the expertise to successfully manage International Search Engine Optimisation for your business this will make sure your site is relevant and visible to your targeted international markets. Which in turn will gain visibility and generate interest in your products or services. Each country has their own preferred search engines, so we will look carefully at your target countries and make sure your site is appropriately optimised to reach targeted countries.
What is on-site optimisation? Simply this marketing service we provide is the process we use to make your website appeal to real people and search engines. We will review and make improvements to the visual appeal of your site as well as making sure the technical set up behind the scenes is all structured correctly. These two aspects are very different as a search engine can’t see if your site design looks good or has cracking content they see your website with a technical view whereas real people look at design, styling content, the value of products and services. Both very different but both must be done well to have a successful website.
On-site optimisation becomes the crucial building blocks that off-site optimisation then builds on. Some of the tasks we would look at for your on-site optimisation are :- adding keywords to URLs, titles, meta descriptions, header and alt tags, refreshing page titles and descriptions, improve content and readability, look at site loading speed in different browsers and screen sizes, look at the sites inbound links, make sure the call to actions are in the best positions, fix any broken links and remove unnecessary links as well as removing any duplicate content there may be, make sure social media buttons are working, we would also set up google analytics and search console if needed.
The functions/process may change slightly from site to site however the main principles stay the same. We will fully report on what we have done and going forward will advise on what will need to be done when some functions will not need to be looked at again however others will need to be reviewed on a regular basis. We can either show you how or can manage that for you.
We have found that many newly designed websites haven’t been correctly optimised. We always ensure our newly built sites are fully optimised in the correct manner to give the best results possible, we have our own SEO specialist who works on all our developments.
Once your website is looking super doper and all up to scratch, this is when we can look at Off-site optimisation for you. Off-site optimisation is about promoting your content and encouraging traffic to your site one of the most common ways to do this is through social media marketing which may include links to current blog posts. Off-site optimisation is about actions that are taken outside your own website which affect your SEO and ranking. It’s about building trust and improving the user’s view of your site be that through relevance, authority or popularity. We get this to work by getting other reputable people, sites or pages to link to or promote your website which builds trust In your website, product or service.
The benefits of off page optimisation are:
More rankings I search engine page results this will, in turn, will help you attract more traffic.
More exposure which in turn gives you more clicks, more visits, more links and more mentions on social.
Outreach & Backlinking
Backlinks are still the cornerstone of Googles algorithm. Google uses backlinks to identify the authority of a given web page for a particular key word or phrase. Without backlinks most SEO campaigns will fall short of the mark. We can tailor our ‘offsite’ ethical linkbuilding packages to match your aims and search ambitions. They come with caveats though, SEO is a long game, not a quick fix and should always be looked at in that light.
Selling products is key and can be very profitable if done correctly. It doesn’t matter if you are a long-established e-commerce company or if you are just starting out in online sales. Our E-commerce SEO services will help your company find new opportunities to make more money and increase new business, as well as potentially generating more sales from your current customers.
We will look at auditing your current site, finding any technical issues that may be affecting your google ranking. We will fix any issues and make sure your site is easily found, appropriately ranked and indexed. We will also look at product optimisation, and your conversion rate optimisation as well as your store’s design it must be easy to navigate and use as well as looking professional and safe to use.
For shoppers trusting an e-commerce site and knowing that their details are always secure and safe is one of the most important factors in the initial decision-making process to purchase from a site.
Google Algorithm Updates
What is Google algorithm? we hear you say… Simply it’s a set of established rules that google use, they are followed strictly by software and it helps google choose the most relevant content in the search results. Google search algorithms are very dynamic and as a result search results are the most relevant and appropriate based on the user’s search.
Googles Algorithms are constantly evolving, sometimes Google make changes 500 – 600 times per year, granted some of these will only be minor changes but its major changes which in the past have included Google Panda and Google Penguin massively affected search engine results. So, this just means keeping up to date and on top of these is essential from a visibility point of view. Don’t panic about this though we are here to help and can manage these changes for you.
You’re In Good Company
Here are some of the brands that we’ve helped in our short history.
What They Say About Us
“We’ve had a great experience with Click Through Digital. Steve’s marketing knowledge and thorough understanding of our brands has given us great and tangible results across all our websites leading to a direct increase in sales.”
“Click Through Digital have moved our website and online marketing forward significantly after having had a couple of bad experiences with other agencies. We are delighted to have finally found a partner that knows what they are doing and have delivered what they said they would. Our confidence in the sector has been restored.”
Ready to Talk?
We service nationwide but have a particular affinity with the local area giving internet services to companies like yours in Bedale, Leyburn, Northallerton, Thirsk, Richmond, York, Harrogate, Knaresborough and across Yorkshire. Having a local digital supplier that you can look in the eye and know that there’s no smoke and mirrors, just straight talking business is what we offer. If that sounds like the type of supplier you want to have a relationship with then please contact us.