The Importance of Keyword Research and Implementation for SEO Purposes

Because social media has become such a behemoth of an industry, multiple job roles in social beyond the traditional ‘Social Media Manager’ title have been birthed, all of which are varied, suiting a wider range of personalities and intellects. There’s also a lot more to working in social than posting videos on TikTok, as you’re about to find out. Which roles in social would suit you? Read on. Jobs in social media Within social media teams there is usually a four-tier hierarchy you can progress through – from intern/executive, to manager, to senior manager or Director, to Head of or Chief. Let’s take a look at the variety of jobs in social media.  A Social Strategist’s job is to come up with a plan informed by data and insight on what a company should do on social media, who they should be, when they should post, who they should target and so on. This is a marketing strategy, which is not the same as a content plan.  A Strategist acts as a compass telling the rest of the team which direction to go in. The strategist takes news and data, what’s happening in wider culture and society, what the brand they’re…

Across any form of marketing content is crucial, but, and I cannot emphasise this enough, not just any content – your content needs to be compelling, clear, and actually useful in some way – whether that’s by providing information or making someone laugh.  Even before the rise of AI-generated content (more on that later), search engines were cracking down on the use of adding website content for content’s sake. They now look for high-value information rather than focusing on how much content you have. Not that you shouldn’t consider having fresh content! However, your actual copy needs to be good, engaging, and user-friendly, cementing you as a knowledge leader.  With the rise of social media and online marketing – your words are more important than ever to get across your brand or message correctly. You’re competing with thousands of others, scrolling through their tablet or phone and searching online. What you write is your best chance to engage a user.  At Click Through Digital, we understand the power of words and their impact on digital success. After all, it’s part of what we do! So, here are some essential copywriting tips that can transform your content writing from good to…

Welcome to the digital era, where every click, every view, and every purchase can either be the beginning of a long-term relationship or a fleeting interaction.  With the rise of social media, the essence of commerce has evolved; it’s no longer about the single sale but about creating an ongoing dialogue and connection. At Click Through Digital, we understand the importance of not just attracting first-time buyers but converting them into loyal, returning customers. After all, isn’t it more satisfying and sustainable to build a loyal community and a returning customer base, rather than accruing one-off quick sales?  We’re here to share our expertise, and let you know how you can do just that, in a way that’s both effective and genuine. Personalise Your Customer Experience Imagine walking into your favourite local cafe, and the barista knows your order by heart. Feels good, doesn’t it? Makes you want to keep on going back, right? That’s the power of personalisation. In the digital world, this can translate into personalised emails, product recommendations, and content that resonates with the individual preferences of your customers.  Using advanced analytics and CRM tools, you can now predict customer preferences, tailor recommendations, and create content that…

We’re now coming towards the end of our second month in 2024 (HOW?!) giving us more clarity on how the marketing landscape will unfold throughout the rest of the year. Doing marketing in 2024 means trying to keep up with the ever-evolving world of digital marketing and its fast-paced trends, which is both exhausting and confusing. Luckily for you, we’ve compiled a list of some emerging and re-emerging trends that look to dominate in the Year of the Dragon! 1. Short-form Video Takes the Throne In 2024, static imagery is so last season! You should use short-form video for everything digital marketing, ideally sprinkled with humour and on-trend vibes. Why? Because short videos are quicker to digest, readily shareable, quick to put together and you have an actual nano second to captivate a scroller.  Attention spans conquered, engagement won! 2. AI Utilised In-House 2023 laid the groundwork, but 2024 sees AI taking the throne. Daily releases of new models, such as Google’s new AI tool Gemini (formerly known as Bert, then BARD), AI creating more AI, and social platforms dancing with the tech – it’s an AI fiesta! 3. VR and AR Resurrected Thanks to Apple’s Vision Pro, Virtual Reality…

As the year draws to a close, it’s time to reflect and celebrate the milestones, growth, and triumphs that have defined our journey at Click Through Digital over the past 12 months. 2023 has been a year filled with both personal and business achievements and exciting additions to our team, marking a new chapter in our evolution from Steve doing consultancy on his own from his kitchen table! Welcoming New Team Members One of the highlights of the end of the year was the addition of Sadie, our new and talented Marketing Manager, who has brought a fresh perspective and creativity to our strategies. Danny, our intern, also joined us, infusing our team with youthful energy (where do they find it?!) and of course his infectious eagerness to learn. We made such an impact that he’s now staying until well into 2024! Achievements On a personal level, as well as a business one, Mj, one of our marketing executives, achieved a distinction in her marketing course, showcasing the dedication and work ethic that has defined her time with us. We could not be prouder of the effort she has shown and huge congratulations Mj! You are going to go far!…

Welcome to the exciting realm of web design trends, where technical innovation meets creativity! As we approach 2024, the landscape of website design is set to change once again, as most creative industries do. If you’re thinking about a new website or refreshing your current one, then read on to give you some ideas and inspiration! Without further ado, let’s dive into the top five website design trends that are set to redefine user experiences and aesthetics in the coming year. 1. Animation and Motion Effects Visuals have come a long way in the last five years. Although websites have tended to lag behind other areas of design, in 2024 we can prepare to witness websites come alive with captivating animations and engaging motion effects. From subtle hover animations to eye-catching loading sequences, motion will play a pivotal role in increasing user engagement. Expect websites to tell stories and guide users through immersive visual journeys using dynamic motion elements. 2. Dynamic and Kinetic Typography Text isn’t just text anymore; it’s a canvas for creativity. Dynamic typography is set to steal the show, with words dancing and evolving on the screen. Kinetic typography will add an extra layer of depth, infusing…