Turning Outdoor Adventure into Scroll-Stopping Digital Growth.
How Stean Gorge partnered with us to build a marketing engine that actually works. From social to search visibility, we helped turn epic real-world experiences into measurable online growth.
The Client.
How Stean Gorge is an outdoor adventure destination in North Yorkshire, offering everything from canyoning and caving to via ferrata and kayaking. It is not just a place to visit, it is an experience people talk about long after they have left.
We began working with the team in summer 2023, initially supporting them with a smooth website migration before quickly becoming their go-to partner across multiple marketing channels.
Services Provided:
The Challenge.
How Stean Gorge already had a strong reputation and an unforgettable on-site experience. The challenge was making sure their digital presence matched that energy.
They needed consistent visibility, stronger engagement across social platforms, and a marketing approach that could keep up with seasonal demand while bringing in new audiences year-round.
The Strategy.
We started by stabilising their online presence with website hosting and maintenance following their migration.
From there, we introduced a multi-channel approach. We took over their social media to showcase the experience in a way that actually felt exciting but achievable to the average person, we didn’t want to create just another “book now” post, implemented SEO to improve long-term visibility, and launched Google Ads campaigns to capture high-intent traffic.
As results built, so did the partnership. Off the back of strong performance on social media, How Stean Gorge trusted us to design and develop a brand-new website, built to better reflect their offering and support future growth.
The Results.
The campaign delivered strong growth across both organic and paid activity, significantly increasing visibility and driving high volumes of new traffic. Paid search played a key role in expanding reach and capturing demand, while paid social delivered large-scale exposure across Meta platforms.
Organic social also saw substantial improvements, with both Facebook and Instagram reaching far wider audiences than before. TikTok emerged as a particularly effective channel, generating standout levels of engagement and viewership through a video-first approach. Overall, the marketing activity we delivered successfully built brand awareness and brought a consistent flow of new users into the funnel.
The Work.
More Work.
We’re ready to help you grow your sales and leads online.
Built to perform. Smart digital that works. Drop us a message and let’s make it happen.