Property Marketing That Actually Gets Seen.
After launching their new website with us, Robin Jessop came on board for social media marketing to build visibility and drive enquiries. The focus was simple: get their properties in front of more people and make sure that attention turned into action.
The Client.
Robin Jessop is a North Yorkshire estate agent with a strong local presence and a portfolio of desirable properties. Following the launch of their new website, the next step was to strengthen their digital marketing and make better use of social media to support both brand awareness and lead generation.
We worked with them on ongoing social media management, creating and delivering content across Facebook and Instagram.
Services Provided:
The Challenge.
With a new website in place, the focus shifted to driving consistent traffic and enquiries through social channels.
The existing social presence lacked momentum, with limited reach and engagement. Content needed to work harder, not just showcasing properties but capturing attention quickly and encouraging people to take the next step, whether that was visiting the website or making an enquiry.
There was also an opportunity to make better use of video, which had not been fully explored but offered clear potential for property marketing.
The Strategy.
We introduced a more structured and consistent content approach, designed to increase visibility while keeping the brand professional and approachable.
A key part of this was shifting towards video-led content. Reels became a central focus, allowing properties to be presented in a more engaging and dynamic way, while also improving reach across both Facebook and Instagram.
Alongside this, we refined the overall content mix to balance property listings with brand-led and awareness content, ensuring the channels stayed active, varied and relevant. Everything was built to encourage interaction and drive users through to the website.
The Results.
The impact was clear across both social media and website performance, with strong gains in visibility, engagement and traffic.
Facebook led the way, driven by a shift towards video content that significantly increased reach and interaction. Instagram followed with a major uplift in visibility and stronger user intent, while the website saw a steady rise in both traffic and enquiries.
Together, this created a more consistent and effective digital presence, turning social media into a key driver of awareness and leads.
The Work.
More Work.
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